Black Friday is definitely the most important holiday in the commerce industry. According to Adobe Analytics, Black Friday generated $6.22 billion in online sales in 2018. And in 2019, this number is going to be bigger. That’s because 74% of Americans are planning to spend money on Black Friday and Cyber Monday. In this post, we are going to tell you how big retailers like Amazon and Walmart are getting ready for Black Friday.
Amazon is the most popular store during Black Friday. Millions of products are sold in this time of year and send all over to country. So, you might be asking. How Amazon do it? It takes an absolute huge logistic effort to ensure every consumer really gets exactly what he brought it and at the right time. To make sure every customer will be happy, Amazon opens every year new warehouses and contract temporary workers. These new workers are really important to help with same-day and one-hour delivery.
Despite the human resource, Amazon also gets help from technology. The company organizes its warehouses with a system known as chaotic storage. Yes, the biggest online retailer doesn’t have organized shelves in alphabetical order. In this method, the items are placed on any available shelf. So, they are not organized in any way, whatever there’s a random space, any item can be placed there. But thanks to barcodes and barcode scanners, the employers can trace and locate any item. Not to mention that the system is so complete that even shows the employer the most efficient route to get to the product.
Another giant retailer is WalMart. The store has a really crazy history of huge lines and many troubles during Black Friday. In 2018, the company decided to create some new strategies to deal with the crowd. The stores were rearranged to funnel customers to registers and to give popular items a highlight. Not to mention that a color-coded map was created to help customers navigate through the store. But all those efforts and the new arrangement didn’t please the customers. They said that the new layout was like a maze. And in social media, there were countless posts of unhappy customers. Not to mention some crazy fight stories.