Kanye West’s fashion brand Yeezy is making its way to Gap! The rapper and designer closed a big deal with the company to launch a new Yeezy line. But that’s not all! West signed a multiyear contract with Gap. So that means the Kanye West and Gap collaboration will feature many collections in the years to come.
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The first Yeezy Gap line of apparel will include items for women, men and children. But the new Kanye West and Gap partnership won’t be developing footwear due to Yeezy’s current contract with Adidas. The line is at its early stage of development but products are set to debut next year both in stores and online.
And what are the gains of this partnership? Well, no one makes an enormous deal like that and expects nothing in return. That said, this collaboration seems to be beneficial for both parties. Yeezy market visibility will increase while Gap will be able to capitalize on Yeezy’s current growth. Besides, West’s compensation won’t stop there. He will also be tied to sales and the Yeezy brand will receive royalties and potential equity under the established agreement.
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